Meta scored a success with its Ray-Ban collaboration – glasses that match with the fashion of the model however incorporate a digital camera. Now a number of sources point out Meta is making ready the subsequent step, codenamed Undertaking Hypernova, which can incorporate a hidden show seen solely to the wearer of the glasses.
This sort of tech, 20 years in the past within the realms of science fiction, then ten years in the past toyed with by Google for the completely un-chic Google Glass, now seems to be the most probably contender to interchange the smartphone. In different phrases this could be probably the most revolutionary system for the reason that iPhone.
The Ray-Ban Meta Wayfarer glasses aren’t revolutionary, however their gross sales have been spectacular as a result of they’re intuitive and supply one thing shoppers need. On the identical time, Meta has been engaged on way more refined tech, as evidenced by the Orion glasses that weren’t really launched (they’d cartoonishly thick frames).
🚨: META good glasses with imaginative and prescient show COMING SOONcode-name: Hypernovapriced $800 down from anticipated $1300They will be capable of seize pictures and movies, make calls, play music, all whereas offering real-time details about your environment via Meta AI. pic.twitter.com/reDkLtlQHOAugust 17, 2025
Now evidently an actual product may very well be coming as quickly as September and what’s maybe most attention-grabbing from rumors swirling across the web is the pricing, which has been paired again as little as it might probably go.
On the identical time, it’s anticipated that the brand new glasses will embrace a considerably improved ‘cellphone grade’ digital camera.
Cnet quoted Frederick Stanbrell, head of wearables at IDC as saying “These new premium spec Hypernova good glasses are taking up extra duties that may be carried out by a cellphone by together with issues like a small display screen within the backside proper of the correct lens creating Meta’s first augmented actuality glasses accessible to shoppers”
The analyst goes on to counsel that whereas these product will not, that is clearly a gap salvo in an try to interchange the cellphone by Meta.
That may very well be very worrying information for Apple, which has not managed to cost its AR product – the Apple Imaginative and prescient Professional – beneath $3,000, not to mention under $1,000. Many within the trade – particularly well-known Apple-watcher Mark Gurman – see this as the primary motive the product hasn’t taken off.
Energy On: Apple has slow-walked the discharge of terrific immersive video, making a conundrum for the Imaginative and prescient Professional – an in-depth look and why and the place Apple goes from right here. https://t.co/rgkZsDEc3SAugust 17, 2025
He has described Apple’s strategy as ‘slow-walking’, but it surely seems like Meta is rushing issues up – so issues may get very way more attention-grabbing for shoppers in 2025 whether or not Apple needs it or not.
It is usually attention-grabbing that Meta is concentrating on $800 as an alternative of $1,300 – it appears unlikely the tech has merely gotten this less expensive (although within the land of tariff modifications it is not possible to know). This may be seen as proof that Meta has carried out analysis and has some concept what value level will work for mainstream adoption of AR glasses.
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