Choosing the proper music on your video belongings ought to be an intentional act that builds your model and helps its sonic identification, however too usually, it’s a bet. When you work for an iconic firm like Nike or McDonald’s, you doubtless have a clearly outlined sonic model, however imposing it throughout tons of of workforce members, company creatives, and contractors is a Herculean activity—and monitoring consistency throughout 1000’s of particular person belongings and campaigns is sort of unimaginable.
And when you don’t work for one of many greatest manufacturers on the planet? Your sonic identification could also be an afterthought. Some entrepreneurs don’t totally notice how a lot music alternative shapes notion, and even those who do not often have the sources to ascertain or keep a sonic model. Both means, the method too usually comes all the way down to intuition, style, or trial-and-error—leaving artistic groups to guess whether or not a monitor will actually join with their viewers. In a world the place model storytelling is extra aggressive than ever, that guesswork can imply missed alternatives.
Enter OnBrand by SoundOut, now obtainable in Soundstripe’s Enterprise plan. Constructed on the inspiration of music psychology and client analysis, OnBrand makes use of over 500,000 knowledge factors and years of scientific research to determine songs confirmed to evoke emotion, align with model values, and maximize marketing campaign influence. It’s not simply AI—it’s evidence-based perception into what makes music resonate.
With OnBrand, manufacturers can transfer previous uncertainty and create campaigns with confidence, figuring out each soundtrack is strategically chosen to strengthen identification and drive emotional connection. That is greater than a device—it’s the way forward for model sound, the place knowledge and creativity work hand-in-hand to raise storytelling.
Sonic branding: Your model’s voice, in sound
Each model has a visible identification—logos, colours, typography—however sound is simply as important. Sonic branding is the intentional use of music, sound results, and tone to create a recognizable audio signature. Consider the Mac start-up chime or the nostalgic rating that opened Disney VHS tapes—only a few notes can immediately convey a model to thoughts.
And the influence goes past reminiscence: model recall almost doubles when music is current in social media adverts, and a powerful sonic technique can account for a third of a client’s model choice.
The problem is consistency—preserving that identification intact throughout numerous items of content material, creators, and channels. That’s the place OnBrand is available in. Appearing as your sonic model guardian, it analyzes your model character and marketing campaign targets to advocate tracks that suit your distinctive audio identification. Whether or not your content material lives on TikTok, YouTube, or broadcast TV, OnBrand ensures your sound all the time stays true to your model’s voice—each time, irrespective of who’s creating it.
Why your model wants a sonic technique
In immediately’s content-saturated world, the appropriate soundtrack might be the distinction between mixing in and making an influence. With 20 million movies uploaded to YouTube day by day and Shorts drawing over 70 billion views, competitors for consideration is fierce. Below tight deadlines and limitless decisions, music is commonly chosen out of comfort or private choice–or ignored altogether—resulting in missed alternatives to actually join.
OnBrand adjustments that. It offers you a research-backed approach to choose tracks that:
- Drive the specified emotional influence amongst your viewers
- Reinforce model identification
- Keep constant throughout each touchpoint
From social clips to nationwide advert spots, OnBrand helps you determine a sonic signature that your viewers will bear in mind.
Convey your model to life with data-driven sound
OnBrand makes it easy to convey your model’s sound to life. Begin by making a model profile by means of a fast questionnaire or by choosing from curated emotional and tonal attributes like uplifting, playful, or mysterious. Already use a common model archetype like The Hero or The Lover? You may choose that, too!
From there, OnBrand scans Soundstripe’s catalog and delivers AI-ranked matches that align together with your profile or marketing campaign targets—backed by greater than 5 years of music psychology analysis. Every of our 1000’s of songs will get a novel BrandMatch rating by percentile match—for instance, the identical monitor might rating 99% for Nike however solely 25% for McDonald’s—so your artistic workforce can transfer quick and confidently defend each musical alternative with knowledge. You may as well stability model consistency and marketing campaign tone with a easy slider (e.g., 60% model, 40% marketing campaign), giving groups each guardrails and adaptability.
Want vocals or instrumentals? Searching for aggressive tracks that aren’t rock or rap? OnBrand’s granular filters make it straightforward to tailor music strategies to your content material fashion. Set your parameters and make sure you solely obtain high-scoring outcomes you possibly can truly use.
When you’ve bought your matches, you possibly can simply preview, shortlist, and share tracks figuring out every alternative is optimized for influence, model alignment, and ROI. If you’re able to commit, immediately obtain the successful monitor from the Soundstripe library.
Who it’s for
OnBrand was constructed with immediately’s content material creators in thoughts. Whether or not you’re main advertising technique, enhancing movies, working social channels, or producing for shoppers, OnBrand helps you progress sooner whereas staying true to your model.
Right here’s the way it’s designed to be just right for you:
- Advertising leaders: Preserve your model’s sound constant and high-performing throughout each channel.
- Video editors: Reduce search time, nail the vibe sooner, and pace up approvals.
- Creators & social media managers: Put up day by day with out sacrificing model integrity or emotional punch.
- Businesses & manufacturing firms: Ship data-backed, brand-aligned music that wins shopper belief.
The advantages are clear with OnBrand. You may reduce down on guesswork by selecting tracks backed by knowledge somewhat than intuition, streamline your workflow to cut back revisions and pace up approvals, and enhance ROI with music confirmed to resonate together with your viewers. Most significantly, you’ll maintain your model’s sound constant throughout each platform, workforce, and marketing campaign.
Constant. Artistic. OnBrand.
With OnBrand, each monitor in your challenge is chosen for a purpose—and that purpose is outcomes. Whether or not you’re telling your model’s story on TikTok, in a gross sales video, or throughout a Tremendous Bowl advert, your music will do greater than fill the silence. It’s going to work tougher on your message, your viewers, and your model.
Different platforms offer you filters. OnBrand offers you confidence. What as soon as price manufacturers 1000’s of {dollars} per monitor in validation analysis is now included in your Soundstripe Enterprise plan.
OnBrand is now obtainable for all Soundstripe Enterprise clients. Discover the Soundstripe audio library to search out your excellent music. When you’re not an Enterprise buyer, speak to the Soundstripe gross sales workforce now.