The most recent Yodobashi Digicam best-seller rankings, masking November 16-30 2025, are in – they usually reveal one of the crucial decisive shake-ups of the yr.
In accordance with gross sales information compiled from Japan’s electronics mega-retailer – particularly Yodobashi.com and 24 Yodobashi Digicam shops nationwide – the long-awaited Canon EOS R6 Mark III has made a blockbuster debut, claiming the highest spot within the prime 10 digital camera gross sales rating.
And in doing so, it sheds mild on final time’s controversial and, for a lot of, unbelievable outcomes, when the $7,000 Hasselblad briefly dominated the charts. Let’s dive into the numbers and uncover why the results of the primary half of November wasn’t inconceivable.
1. Canon EOS R6 Mark III
2. Canon EOS R5 Mark II
3. Sony A7C II zoom lens package (Silver and Black)
4. Sony A7C II (Silver and Black)
5. Fujifilm X-E5 + XF23mm
6. Canon EOS R6 Mark III + RF 24-105mm f/4 L IS USM
7. Nikon Z50 II double zoom package
8. Nikon ZR
9. Nikon Z5 II
10. Hasselblad X2D II 100C
Canon dominates as R6 Mark III launches with excellent timing
Canon could not have scripted a stronger debut. Launched on November 21, the R6 Mark III instantly hit the highest of the chart, with its RF 24-106mm f/4L package additionally touchdown at six. Launch promotions probably helped speed up early adoption – and Japanese patrons clearly responded. Canon now holds two of the highest positions, reinforcing its grip on the full-frame mirrorless market.
Sony, Fujifilm and Nikon maintain regular
Sony‘s A7C II continues to carry out exceptionally properly, taking third and fourth place throughout physique and package variants, its compact full-frame design remaining a flexible choice for hybrid shooters. Fujifilm‘s X-E5 and XF23mm package lands proves that there is nonetheless sturdy demand for tactile, photography-first APS-C techniques. Nikon, in the meantime, has the Z50 II, ZR and Z5 II within the prime 10 – sustaining constant visibility, even when none break into the highest 5 this time.
From medium format shock to mainstream actuality
The Hasselblad X2D II – beforehand at primary, now reaching tenth place – did not all of a sudden “lose” relevance this month. As a substitute, the market corrected as a significant launch arrived. What stays simple is that this: a medium format digital camera briefly outperforming each mainstream mirrorless mannequin in Japan will not be a fluke – it is a sign of how critically picture high quality nonetheless issues to devoted photographers.
Why the final end result wasn’t inconceivable
Let’s deal with the elephant within the room. Early November’s headline – highlighting that the X2D II was primary – clearly struck a nerve. Yodobashi’s rankings aren’t world market share estimates, nor are they restricted to entry-level cameras. As a substitute, they mirror precise unit gross sales inside Yodobashi’s personal retail ecosystem, damaged into two distinct half-month reporting durations.
Within the first half of November, the Hasselblad X2D II 100C surged to the highest spot throughout a slender gross sales window – probably pushed by restricted availability, high-value purchases and robust curiosity from Japan’s skilled and fanatic market.
Within the second half of November, as anticipated, the chart normalized with a significant mainstream launch taking up. In different phrases, the information was actual and whereas the end result was uncommon it was not inconceivable or inaccurate.
This month, the X2D II sits at quantity 10, which feels much more intuitive – but nonetheless exceptional for a 100MP medium format digital camera costing over $7,000. Now, with Canon’s EOS R6 Mark III firmly in management, all eyes flip to December’s rankings – the place the newly introduced Sony A7 V and ongoing vacation promotions may set off one more reshuffle.
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