DJI is now not simply the world’s dominant drone maker — it’s now a formidable participant within the immersive video and motion digital camera area, too. With DJI’s July 31 launch of the Osmo 360, DJI takes a direct shot at opponents like Insta360 and GoPro MAX, firmly planting its flag within the 360° digital camera market with an industry-first 1-inch HDR sensor and native 8K/50fps recording.
The launch marks a major pivot for DJI, an organization lengthy synonymous with flying cameras. With rising anti-drone sentiment, growing requires Chinese language drone bans and basic fatigue within the client drone market, DJI’s push into broader images and content material creation tech appears not solely strategic however very important for DJI’s progress.
DJI Osmo 360: all the pieces it is advisable know
The DJI Osmo 360 is the corporate’s first-ever 360° digital camera — and it’s positioned to shake up a class lengthy dominated by Insta360. With standout options like native 8K/50fps recording, a world-first 1-inch sq. HDR sensor, and seamless DJI Mic 2 audio integration, the Osmo 360 is extra proof of how DJI is flexing its imaging muscle tissues.
And the DJI Osmo Motion 360 is inexpensive too. It begins at $499 for the Commonplace Combo or $649 for the Motion Digicam Journey Combo. Each can be found now for pre-order.
What’s a 360° digital camera — and why do you have to care?
A 360° digital camera captures video and pictures in each course directly. Utilizing a number of lenses (often two ultra-wide fisheyes), it data all the pieces across the digital camera and stitches the footage right into a seamless spherical video. That file can then be “reframed” in post-production, letting creators pan, zoom, and rotate the perspective as in the event that they have been controlling a digital digital camera.
This permits for a single take to be edited into a number of photographs — monitoring quick motion, creating dynamic transitions, and even outputting conventional flat video. Use instances vary from journey sports activities, journey vlogging, and VR filmmaking, to actual property excursions, drone-first-person flights and even journalism.
With the rise of AI-driven modifying, social media storytelling and compact pro-grade sensors, 360 cameras are evolving from area of interest instruments to inventive powerhouses. Clearly DJI needs in.
What do you utilize the DJI Osmo 360 for?
DJI is concentrating on a large viewers right here — from YouTubers and FPV drone pilots to motion sports activities athletes and journey documentarians. In single-lens mode, the Osmo 360 transforms right into a 5K60 motion digital camera with a 170° subject of view. With Increase mode activated, it turns into a legit GoPro rival.
And since it weighs solely 183g and contains DJI’s magnetic quick-release system, it’s simple to mount on bikes, helmets, drones and even handheld rigs.
Underwater shooters ought to observe: the digital camera itself is waterproof to 10 meters and appropriate with an invisible waterproof case (for an additional price). Although — because of the lens form — DJI warns of potential refraction artifacts. Nonetheless, it’s good for shallow dives or wet circumstances. And with a correct housing, it turns into a official dive companion.
Osmo 360: efficiency and options
On paper — and more and more in early subject exams — the Osmo 360 is a stunner.
It makes use of twin 1/1.1-inch sq. CMOS sensors with 2.4μm pixels, which permit for native 360° seize at 8K/50fps. The sq. sensor form is extra environment friendly than conventional rectangular ones, permitting DJI to make use of 25% extra sensor space for higher gentle consumption and fewer cropping. Video appears to be like vibrant and sharp straight from the digital camera, and there’s 10-bit shade with D-Log M for superior editors.
Nonetheless picture high quality is equally spectacular: 360° stills might be captured at as much as 120 megapixels. DJI has additionally added a SuperNight mode for dramatically improved low-light footage, a Increase mode for high-frame-rate wide-angle video (as much as 4K/120fps in single-lens mode), and gyro-controlled framing through the Mimo app.
Design-wise, DJI nails the basics. The two-inch touchscreen is vivid and responsive. There are twin mounting choices (1/4” tripod thread and magnetic quick-release), and the battery is detachable — a nod to professional workflows. Constructed-in 105GB storage means creators can report with out worrying about lacking an SD card. And for many who need to shoot even longer, a Battery Extension Rod extends runtime as much as 280 minutes.
Audio and software program: DJI’s ecosystem edge
The place DJI actually pulls forward is in audio. Whereas built-in microphones on most 360 cameras are an afterthought, the Osmo 360 contains 4 directional mics and integrates immediately with DJI’s personal wi-fi mic techniques — no receiver wanted. If paired with a DJI Mic 2, creators can regulate acquire and activate noise cancelation immediately from the digital camera. Audio high quality is pristine, particularly in windy or loud environments, and this tight integration is a significant win for DJI customers.
DJI additionally used its DJI Osmo 360 launch to debut its Studio desktop app. This editor enhances the cell Mimo app.
Whereas Insta360’s desktop suite has lengthy been the gold commonplace for 360 modifying, DJI’s Studio comes surprisingly shut out of the gate. It helps keyframing, monitoring, AI-enhanced filters and export presets, and it feels polished sufficient for severe post-production. In the meantime, DJI’s Premiere plugin helps bridge the hole between digital camera and NLE timelines for professionals modifying in Adobe workflows.
Modifying workflow: extra strong than ever
360° modifying has lengthy been a sticking level for informal customers. DJI addresses this with:
- GyroFrame: Lets customers regulate the shot angle through movement sensors after seize — a dream for fast edits.
- AI Fast Edits: In Mimo, creators can auto-generate clips tailor-made for TikTok, YouTube Shorts, or Instagram Reels.
- Desktop submit: DJI Studio brings strong instruments like monitoring, keyframe animation, filters, and direct export to 4K or 1080p. It’s not fairly as highly effective as Insta360’s suite but, however it’s impressively shut.
Osmo 360 vs. Insta360 X5 vs. GoPro MAX
Right here’s how the Osmo 360 stacks up in opposition to the opposite two main gamers on this area:
| Function | DJI Osmo 360 | Insta360 X5 | GoPro MAX 360 |
|---|---|---|---|
| Launch 12 months | 2025 | 2025 | 2019 (relaunched in 2025) |
| Max 360 Video Decision | 8K/50fps | 8K/30fps | 5.6K/30fps |
| Sensor Measurement | Twin 1/1.1” sq. CMOS | 1/1.28” CMOS | Twin 1/2.3” CMOS |
| Photograph Decision | 120 MP | 72 MP | 18 MP |
| Picture Stabilization | RockSteady 3.0, HorizonSteady | FlowState, Horizon Lock | Max HyperSmooth |
| Battery Life (8K video) | 100 min (extendable to 280 min) | ~93 min (extendable to 208 minutes) | ~78 min (5.6K) |
| Constructed-in Storage | 105GB | None | None |
| Audio | 4 mics + direct DJI Mic assist | 4 mics + elective adapter | 6 mics, no native wi-fi |
| Waterproofing | IP68, 10m | 15m | 5m |
| Weight | 183g | 200g | 154g |
| Mounting Choices | 1/4” thread + magnetic | Commonplace thread + magnetic | Commonplace thread solely |
| Software program | DJI Mimo + DJI Studio | Insta360 app + Studio | GoPro Quik (restricted 360) |
Key takeaways:
- Decision & High quality: DJI beats Insta360 in decision (8K/50fps vs. 8K/30fps).
- Battery life: Insta360 X5 nonetheless wins.
- Underwater sturdiness: Insta360 X5 additionally nonetheless wins.
- Ecosystem integration: Particularly with audio, DJI’s is best-in-class.
Whereas GoPro MAX is clearly probably the most outdated of the bunch (particularly in decision and app assist), rumor has it {that a} Max 2 is slated for later this 12 months.
Is DJI outgrowing drones?
The Osmo 360 is greater than a spec-sheet win — it’s a symbolic step. DJI, lengthy the poster little one of the drone period, is now crafting a future the place its title is synonymous with imaging, not simply flying. In recent times, DJI has launched the Osmo 5, DJI Mic 2, Ronin gimbals, Osmo Pocket 3 and now a 360 digital camera that might outsell a few of its drones.
With international scrutiny tightening round Chinese language tech and drones specifically, increasing into non-flying cameras offers DJI a buffer — and a brand new progress avenue.
Whereas the Osmo 360 doesn’t dethrone Insta360’s top-end X5 in each class (like battery endurance or underwater housing flexibility), it wins the place it counts: sensor measurement, picture readability, audio integration, and ecosystem design.
Easy methods to get your fingers on the Osmo 360
The DJI Osmo 360 is out there now for pre-order. You possibly can select from certainly one of two configurations:
- Commonplace Combo ($499): Contains an Excessive Battery Plus, lens cleansing fabric, USB-C to USB-C PD cable, rubber lens protector and a protecting pouch
- Journey Combo ($649): All the above plus two additional batteries, the Multifunctional Battery Case 2, Adjustable Fast Launch Adapter Mount and Invisible Selfie Stick.
In the event you don’t need the total Journey Combo however need simply a few these two extras, they’re additionally bought a la carte. For instance, you could possibly purchase the Commonplace Combo plus simply the Invisible Selfie Stick for a further $60.
Different add-on equipment you should purchase separate embrace a $99 invisible waterproof case.
So is the Osmo 360 price it? For anybody already in DJI’s orbit seeking to get each new gadget they will get, it’s a no brainer. For these purchasing for their first 360° digital camera, it’s a superb — and arguably extra beginner-friendly — possibility. And for DJI, it’s proof that whilst drone rules tighten, their trajectory as a digital camera firm is barely simply starting to elevate off.
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