Check out any of the various Canon cameras available on the market proper now. In truth, check out any of the Canon cameras available on the market in current reminiscence. Discover something all of them have in widespread?
None of them has a coloured brand.
You will see white, you will see gray, you will see silver and you may see metallic. However regardless of the Canon brand itself being pink, you will by no means see a pink brand on a Canon digicam. Nor a blue one, a yellow one nor some other shade.
Even on the corporate’s most candy-colored merchandise, like the colourful Canon Ivy Rec or hanging Canon Ivy Cliq / Zoemini, you will at all times see the model’s brand emblazoned in a black-and-white tone.
It is one thing I’ve at all times been inquisitive about. I perceive {that a} model’s visible id is vital, however then once more clothes corporations and sneaker producers at all times swap up the colour of their logos to enhance the particular merchandise on which they sit.
And once more – if preserving the visible id is vital, why is there by no means a signature pink brand?
This query was churning away in my unconscious till I watched an interview with the staff behind the Canon EOS R50 V – the corporate’s powerhouse vlogging digicam that, apparently, is one in all solely a handful of Canon cameras that additionally is available in white (simply not within the West… but, anyway).
Product designer Yoshiyuki Kashiwagi was explaining that he actually wished to push the boundaries of its design, in the identical method that it was pushing the boundaries of what Canon was doing with its cameras.
“When engaged on the design of the EOS R50 V, I initially thought Canon can be a conservative firm, however surprisingly, there was a robust push for ‘let’s go additional’. So, I approached the design with the mindset of pushing it as a lot as potential.
“I even steered and thought of making the brand shade grey. There are particular guidelines, like leaving a specific amount of house across the brand and guaranteeing distinction and visibility, so we needed to experiment loads to realize the supposed look inside the Canon brand pointers.”
At this level, the interviewer requested the query I have been dying to ask for years: why not a pink Canon brand?
“Colourful logos are a bit too strict as a result of rules, however we thought grey would work… We tried to verify the colour and the product didn’t steal the highlight.”
On this particular occasion, as a result of the R50 V is a video digicam, the staff was acutely aware to not make the brand so distracting that the topic would take a look at it as an alternative of the lens.
“Our important purpose was to make the digicam a instrument, not the star,” added designer Heizo Hirose. “We wished the creator to be the main focus, not the Canon brand.”
That is actually a philosophy that runs via different EOS R merchandise supposed for video use – such because the Canon RF 70-200mm f/2.8L Z, the corporate’s first ever black 70-200mm professional lens, as the normal “huge white” end was thought undesirable for video.
So there you’ve it. Canon has strict pointers round its brand – and in the end, it would not need its brand to develop into a distraction. The digicam ought to by no means make itself the main focus of consideration, as the main focus (actually!) ought to at all times be on the topic at hand. You’ll be able to watch the entire, fascinating interview under.
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Check out my Canon EOS R50 vs R50 V comparability, in addition to our Canon EOS R50 V vs Sony ZV-E10 II showdown.