A short time again, I shared information that sparked actual pleasure within the images group – a touch that Viltrox is likely to be growing its personal digital camera system. The concept of a brand new participant coming into the house, bringing a extra open ecosystem and probably extra reasonably priced gear, felt like a breath of recent air. For a lot of, the prospect of Viltrox stepping as much as problem the digital camera trade giants was thrilling.
However now, the image is evident: Viltrox is not constructing cameras.
All of it started with an interview shared by The PhoBlographer, the place a query – “Are you people additionally making cameras?” – acquired a less-than-clear reply. It wasn’t a sure, but it surely wasn’t a no both. You may learn the complete information right here. The rumor mill was turning. A few of us thought we noticed a sign. We dared to think about a brand new competitor shaking up the images market with a brand new Viltrox digital camera system.
Following the excitement, Picture Rumors reached out to a number of sources and people who work for Viltrox. Picture Rumors shared that Viltrox merely does not have the technical assets or intention to provide a full digital camera system. As a substitute, it clarified:
“What we truly mentioned is that we are going to proceed exploring and growing equipment round cameras — not the digital camera physique itself. This will likely have led to some misunderstandings amongst customers. Our objective stays the identical: to create high-quality images gear that empowers extra creators to precise their creative imaginative and prescient.”
No Viltrox digital camera. No disruption to the mirrorless market. No recent problem to Canon, Sony, or Nikon. For now, we’re staying in the identical lane – with the identical huge names, the identical techniques, and the identical value tags.
However no less than we all know the place issues stand.
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