Sony’s profitable streak on the 2025 EISA Awards didn’t cease with the cameras.
After taking Digicam of the Yr for the Sony A1 II, it additionally claimed Lens of the Yr with the FE 50–150mm f/2 GM – a quick telephoto zoom designed to ship prime-like sharpness and creamy bokeh throughout its complete focal vary. Whether or not you’re overlaying a soccer match or isolating a topic in a busy road scene, it’s the kind of lens that justifies its house within the bag each single time.
Should you’re not acquainted, the EISA (Skilled Imaging and Sound Affiliation) Awards are among the many most prestigious accolades within the tech world. Annually, 56 specialist magazines, web sites and social media commentators from 29 nations collaborate to acknowledge the perfect in client electronics, from cameras and lenses to hi-fi and residential cinema. Within the images classes, the competitors is all the time fierce, and profitable an award is a mark of significant trade respect.
Sony’s lens award haul didn’t finish with Lens of the Yr, both. The FE 28–70mm f/2 GM was named Finest Customary Zoom Lens, providing versatility and pace for on a regular basis capturing with out skimping on optical efficiency. Portrait photographers noticed the FE 85mm f/1.4 GM II recognised as Finest Portrait Lens, whereas the FE 16mm f/1.8 G took Finest Extremely-Huge Angle Lens – a compact possibility for landscapes, interiors, and dramatic views.
4 main lens wins in a single 12 months is not any small feat.
Nikon additionally made an impression with three awards of its personal. The Nikkor Z 50mm f/1.4 was topped Finest Purchase Lens, proof that optical excellence doesn’t have to interrupt the financial institution. The Nikkor Z 28–135mm f/4 PZ took Finest Photograph / Video Lens for its hybrid versatility, whereas the Nikkor Z 35mm f/1.2 S earned Finest Huge Angle Lens because of its edge-to-edge sharpness and wealthy rendering.
Sigma, Tamron, Canon and Fujifilm additionally joined the winners’ circle. Sigma’s 300–600mm f/4 DG OS | Sports activities lens, a private favorite of mine this 12 months, took Finest Extremely-Telephoto Zoom Lens. It’s an absolute powerhouse for wildlife, sports activities and anything that requires attain, pace, and dependable stabilisation.
The lens outcomes spherical out a 12 months of {hardware} highlights that present simply how spoiled photographers are proper now. Fashionable optics are sharper, sooner, and extra succesful than ever, giving right this moment’s cameras the instruments they should really shine. If 2025 is something to go by, the golden age of cameras may simply be matched by a golden age of glass.
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Take a look at our guides to the finest Sony lenses and the finest lenses for portraits.