Canon RF 35mm f/1.4 L Introduced

Canon RF 35mm f/1.4 L Introduced


MELVILLE, N.Y., – June 5, 2024 — Canon U.S.A., Inc., a frontrunner in digital imaging options, in the present day introduced the RF35mm F1.4 L VCM1 lens and Speedlite EL-10 flash. The brand new RF35mm lens is the primary in a sequence of mounted focal size RF lenses with hybrid video and nonetheless design, and the Speedlite EL-10 integrates with Canon’s new multi-function shoe design, for customers of current Canon EOS cameras.

Answering the wants of {many professional} high-level photographers, the brand new RF35m F1.4 L VCM lens could be appeared upon as a typical lens for video and nonetheless customers — for instance, those that use the EOS R5 and EOS C70 cameras. This lens is the start of a brand new hybrid lens sequence and with its mounted focal size, fills a spot as there’s not a set focal size lens wider than 50mm within the L-series — till now. Splendid for low-light, the RF35mm F1.4 L VCM lens contains a handbook iris (aperture) ring which helps present higher management when taking pictures films. The lens permits little or no focus “respiratory” as focus is moved, and it’s highlighted by two Aspherical lens parts and two ultra-low Dispersion glass parts. General, this lens has the excellent L-series optical design many professionals have grown accustomed to. As well as, the lens can be utilized with the newly introduced Canon EOS C400 cinema digicam, additional reinforcing Canon’s full assist of the video market.

“The brand new RF35mm F1.4 L VCM lens is the reply for high-level video within the mirrorless market – whereas additionally offering still-imaging storytellers the sturdiness and optical efficiency that’s synonymous with Canon lenses,” stated Brian Mahar, senior vp & normal supervisor, Canon U.S.A., Inc.

The Speedlite EL-10 flash is designed for the newbie photographer who’s moving into the mirrorless world, and the veteran consumer who’s trying to get reacquainted with flash pictures. The multi-function shoe helps the nonetheless imagery storyteller by offering fast entry to the flash management menu, and both an on-camera EL-10 or the optionally available super-compact Speedlite Transmitter ST-E10 assists with triggering from one by means of as much as fifteen off-camera flashes2. The Speedlite EL-10 is a radio-based wi-fi flash with 2nd-curtain sync capabilities, and leverages 4 AA batteries as an alternative of a separate battery that requires charging — making operation extra streamlined for some customers. As well as, it contains a Customized Flash Mode perform, permitting the end-user to register and retailer as much as three units of flash settings, and is roughly the identical measurement and weight as its predecessor the Speedlite 430EX-III RT — whereas additionally pushing out the identical quantity of energy. Computerized balanced fill flash is a key profit to utilizing flash pictures, whether or not throughout daytime or low-light with sluggish shutter velocity, and the Speedlite EL-10 is a superb gear bag addition to attain that inventive look in a single’s photographs.

“Flash pictures is an easy but versatile method so as to add drama to at least one’s photographs and with Canon’s steadfast dedication to reliability, the Speedlite EL-10 supplies a full-circle Canon taking pictures expertise,” continued Brian Mahar, senior vp & normal supervisor, Canon U.S.A., Inc.

Value & Availability

RF35mm F1.4 L VCM lens is predicted to be accessible in June for an estimated retail value of $1,499.00 and the Speedlite EL-10 can be anticipated to be accessible in June for an estimated retail value of $249.99*. For extra info, please go to usa.canon.com.

About Canon U.S.A. Inc.

Canon U.S.A., Inc., is a number one supplier of client, business-to-business, and industrial digital imaging options to the US and to Latin America and the Caribbean markets. With roughly $29.4 billion in world income, its dad or mum firm, Canon Inc. as of 2023 has ranked within the top-five general in U.S. patents granted for 38 consecutive years†. Canon U.S.A. is devoted to its Kyosei philosophy of social and environmental accountability. To study extra about Canon, go to us at www.usa.canon.com and join with us on LinkedIn at https://www.linkedin.com/firm/canonusa.

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† Based mostly on weekly patent counts issued by United States Patent and Trademark Workplace.

* Specs, pricing, and availability are topic to vary with out discover.

1 This product emits low stage magnetic flux. In the event you use an implantable cardiac pacemaker or different medical machine and really feel abnormalities, please avoid this product and seek the advice of your physician.

2 Speedlite Transmitter ST-E10 is an optionally available accent for Wi-fi off-camera flash management, accessible by means of Canon sellers. Speedlite EL-10 is suitable as an on-camera Sender unit or off-camera Receiver unit for wi-fi flash, together with any earlier EX- or EL-series Canon Speedlites or Speedlite Transmitters having RT-based wi-fi flash functionality.

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