Epic says that Apple has accepted its third-party app retailer

Epic says that Apple has accepted its third-party app retailer


Replace, July 5, 5:25PM ET: The identical day it posting a tweet thread about Apple’s app submission processes, Epic now says its sport retailer has been accepted by Apple. The corporate supplied no additional commentary past a single tweet noting that “Apple has knowledgeable us that our beforehand rejected Epic Video games Retailer notarization submission has now been accepted.”

Thirty minutes later, Epic CEO Tim Sweeney mentioned “Apple is now telling reporters that this approval is non permanent and are demanding we alter the buttons within the subsequent model – which might make our retailer much less customary and more durable to make use of. We’ll combat this.”

Guess this saga’s received extra legs to run.

The unique story chronicling Epic’s moody tweets follows unedited.


Epic says that Apple has as soon as once more rejected its submission for a third-party app retailer, in response to a collection of posts on X. The corporate says that Apple rejected the most recent submission over the design and place of the “set up” button on the app retailer, claiming that it too intently resembles Apple’s personal “get” button. Apple additionally allegedly mentioned that Epic’s “in-app purchases” label is just too just like its personal label, used for a similar cause.

The maker of Fortnite means that that is simply one other salvo within the long-running dispute between the 2 firms. Epic says that it’s utilizing the identical “set up” and “in-app purchases” naming conventions discovered “throughout common app shops on a number of platforms.” As for the design language, the corporate states that it is “following customary conventions for buttons in iOS apps” and that they’re “simply attempting to construct a retailer that cellular customers can simply perceive.”

Epic has referred to as the rejection “arbitrary, obstructive and in violation of the DMA.” To that finish, it has shared issues with the European Fee answerable for monitoring potential Digital Markets Act (DMA) violations. The corporate nonetheless says it is able to launch each the Epic Video games Retailer and Fortnite on iOS within the EU in “the subsequent couple of months” as long as Apple doesn’t put up “additional roadblocks.”

That is simply the most recent information from a rivalry that goes again years. The 2 firms have been sparring ever since Epic began utilizing its personal in-app fee possibility within the iOS model of Fortnite, preserving Apple away from its 30 p.c lower.

This led to a prolonged authorized battle within the US about Apple’s walled-garden method to its app retailer. Epic sued Apple and Apple banned Epic. A decide issued a everlasting injunction as a method to enable builders to keep away from Apple’s 30 p.c lower of gross sales. This didn’t fulfill anybody. Apple wasn’t completely satisfied, for apparent causes, and Epic contested the language of the injunction, which didn’t name out Apple for having a monopoly. Each firms appealed, finally making its method to the Supreme Courtroom. The courtroom determined to not hear the case. The justices will need to have had different issues to do.

As the 2 firms continued bickering within the US, the EU handed the aforementioned DMA. This pressured Apple’s hand into permitting third-party storefronts on iOS gadgets in Europe. Since then, Epic has been attempting to get its storefront going however has been met by resistance from Apple.

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