New GoPro cameras — NOT simply the Hero — coming says CEO Nick Woodman

New GoPro cameras — NOT simply the Hero — coming says CEO Nick Woodman



It is not a secret that GoPro is – or no less than has been – in bother; the corporate’s share worth peaked at practically $87 per share in 2014, slumped dramatically in 2015, and has drifted beneath $2 till (briefly) yesterday’s earnings name wherein the CEO advised buyers that GoPro was planning a wider vary of latest cameras, not simply the Hero.

The issue has lengthy been understood, too – simply having one in all the most effective motion cameras wasn’t sufficient – there’s a ‘TAM’ (Complete Addressable Market) – primarily GoPro grew quick till it had reached all of the individuals who needed GoPro-like cameras, and it had nobody to promote to. (Since then there have additionally been rivals too.)

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